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Staci Pfeffer Interiors is now Swell House

This interior design studio I started in 2019 has grown in all the best ways and in order to take on some of the amazing projects that are coming our way, we are expanding and also rebranded! I wanted a more inclusive brand that can highlight all the talent we have at this design studio. With the help of the amazing Made by K, our new brand naturally took shape and is rolled out.

Welcome to Swell House!

How it started...

Swell House Interior Design

How it's going...

Swell House Interior Design
Swell House Interior Design

The rebrand wasn't drastic. We didn't want a huge aesthetic shift from where we were. So the color palette stayed pretty much the same, slightly warmer. The logos changed a bit, mostly just the name. The same fonts were used to keep the brand shift subtle. We poured over names that were simple, had meaning, and were easy to repeat and get handles for (web address, Instagram, etc). They mostly centered around words that reflected our style... warm, minimal, simple, water inspired, and most of all different. We kept coming back to the word "swell". It had multiple meanings and was simple and easy to spell and rolled off the tongue with "house" added after it. It leaves the door open for other business ventures and really just felt right.

Swell House Interior Design
Swell House Interior Design
Swell House Interior Design

/ the meaning of swell /

adjective 1: stylish, socially prominent

2: excellent, used as a generalized term of enthusiasm

noun 1: a long often massive and crestless wave or succession

of waves often continuing beyond or after its cause

2: a long, unbroken wave

A swell is a group of waves that have gathered enough energy from the wind to reach another stage of maturity that allows them to travel well beyond the place of their origin. It can pass through and under another one and absorb them in their path, resulting in more organized, well-spaced, and well-defined swell lines.

WE ARE THE WAVES. THAT GATHER THE ENERGY AND BRING YOUR HOME BEYOND ITS PLACE OF ORIGIN. BUILDING LAYERS WHICH RESULT IN A MORE ORGANIZED, WELL-SPACED, AND WELL-DEFINED HOUSE.

 

/ SWELL HOUSE /

Swell House Interior Design
Swell House Interior Design
Swell House Interior Design

In addition to the rebrand, we added Hillary to our team who will be assisting with projects. And Kristin of Made by K will be handling the brand management. It's always fun to have other people to collaborate with and bounce ideas off of and help carry the load of bigger projects. Managing the brand side of the business is a full time job and its been nice to let go of some of that and focus on the clients and the projects. I (Staci) am still the one responding to comments on Instagram and to emails and will be the direct face for clients, but having a small team of women supporting me has been a very welcome change.

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